A new contender wants to replace the WhatsApp groups that frontline teams actually run on. Zenzap emerged from stealth on October 14 with $44 million in total funding, including a $33 million Series A co-led by Bessemer Venture Partners and Lightspeed Venture Partners with participation from The Garage, TechCrunch reported.

The company's pitch is what it calls multiplayer AI: instead of a private chatbot on the side, specialized AI agents sit inside shared team chats, where employees can assign and track tasks, exchange documents and context, and act through connected business software. Zenzap says a team can set up an agent in under 90 seconds, and that customers have already created more than 40,000 automated workflows on the platform.

Founded in 2022 by chief executive Guy Weiss, chief technology officer Jonatan Bien and chief operating officer Noam Neumann, Zenzap employs about 45 people across Tel Aviv, the United States and Europe. It says it already serves thousands of organizations, from small teams to companies with thousands of employees, including businesses in healthcare and financial services.

The funding will go toward expanding product and research teams, adding sales capacity and accelerating international expansion. The bet behind the round is that the next wave of workplace AI will not live in a separate app at all, but inside the conversation where shift swaps, approvals and day-to-day coordination already happen — with the permissions and oversight that consumer messengers were never built to provide.