Sam Altman’s identity project World is making its first industry-specific push, launching a World ID offering for banking and finance designed to answer a new question: when an AI agent moves money or shops online, is there a real person behind it?
The company’s AgentKit, now in beta, lets a person delegate World ID proofs to an artificial intelligence agent, which can present those proofs to a website or service without revealing the person’s underlying information. World pitched it as trust infrastructure for merchants and financial institutions trying to separate verified-human agents from anonymous automated traffic.
World is also rolling out World ID for Zoom, listed in the Zoom App Marketplace, aimed at a parallel problem: confirming that the person who joins a consequential video meeting is the right human, using a one-time Orb verification and a live selfie check.
The launches broaden World’s pitch beyond its iris-scanning Orbs. Its updated app now operates in more than 150 countries, letting users manage proofs of human identity, presence and attributes — credentials the company argues both people and their agents will increasingly need as automated traffic floods the internet.
